IHOP BOTTOMLESS PANCAKES
When IHOP noticed fantasy football leagues were making last-place finishers eat stacks of pancakes,
we saw an opportunity to turn it into something major for the brand.
Our team helped reframe the ritual into a win for IHOP. Watch below to see how it came to life.
The Full Spot (:30)
the Crowd WENT Wild!
ECD: Mike Wallen
CD Partner: Leah Dieterich
ACD Art Director: Zach Charters
ACD Copywriter: Bryce Pangman
Director: Max Gutierrez