BOTTOMLESS PANCAKES
When IHOP noticed fantasy football leagues were making last-place finishers eat stacks of pancakes, we saw an opportunity to turn it into something major for the brand. Our team helped reframe the ritual into a win for IHOP. Watch below to see how it came to life.
ECD: Mike Wallen
CD Partner: Leah Dieterich
ACD Art Director: Zach Charters
ACD Copywriter: Bryce Pangman
Director: Max Gutierrez
:30 spot
Ran on the Christmas Day NFLGame on Netflix during a commercial break.
PRESS
〰️
PRESS 〰️
AND THE CROWD WENT WILD
THE KIT
We also sent content creators in this space everything they would need to take on the 24-hour challenge.
THE BOX
THE INSIDE
A HOW-TO GUIDE
A TRACK SUIT
STOP WATCH
A METAL
IHOP BOTTOMLESS PANCAKES
SNAPPLE ELEMENTS
SNAPPLE BRAND
IHOP STUFFED FRENCH TOAST
JACK IN THE BOX
IHOP HAPPY PLATES
ALFA ROMEO
PETSMART HOLIDAY
JACK IN THE BOX
PETSMART ANTHEM
PIZZA HUT
SNAPPLE FAiCTS
IHOP VALUE MENU
NETFLIX / THE POLITICIAN
NETFLIX / ENOLA HOLMES
PETSMART CHARITIES
NETFLIX / AMY SCHUMER
NETFLIX / THE CIRCLE
PUPPET JACK
KUWTK
SNAPPLE DIGITAL
TARGET / GWEN STEFANI
SNAPPLE ZERO SUGAR
SCOOTR: An Ai Short Film