ELEMENTS

TV & SOCIAL CAMPAIGN

Snapple Elements brought a refreshing taste of the impossible to a new generation. We tapped into trends, algorithms and new-age spirituality to transform the Universe into the Flavorverse, where Fire, Air and Rain revealed the flavor that was meant for you.

Director: Laura Murphy

PAID
SOCIAL

SNAP-CHAT
LENS

Scanning a QR code on each bottle served up an exclusive Snapchat lens.