HOLIDAY
2023

The holidays are about coming together, making memories, and celebrating every member of the family, especially the furry ones.

For PetSmart, we brought that feeling to life through a whimsical advent calendar, where every door reveals a new way to Make Merry Memories with your pet.

Directed by Drew Kirsch, the campaign blends playful illustration, grids, patterns, and PetSmart’s iconic Red Ball into a festive visual world designed to spark joy and holiday spirit.

HOLIDAY
2022

The holidays are better when we share the joy, and this PetSmart spot brings that idea to life through a little girl and her dog as they go door to door spreading holiday cheer.

Along the way, they meet a cast of memorable pet parents, including celebrity and influencer pets like Tika the Iggy and Jujubee, creating a joyful reminder that the holidays are even more special when our pets are part of the celebration.