AMY
SCHUMER
OOH PR Stunt
Netflix tasked us with creating PR buzz around Amy Schumer’s latest comedy special. The work needed to not only be press worthy, but also funny in a “what would Amy do” kind of way.
The special was launching right after the 2019 OSCARS where Lady Gaga was predicted to win for “A Star is Born.” So we set out to poke a little fun at Gaga while showing off Amy’s star-power and wit.
We put a billboard within eye shot of the “ALLY” (Star is Born) billboard with our girl AMY looking just as smug. People went nuts.
IHOP BOTTOMLESS PANCAKES
SNAPPLE ELEMENTS
SNAPPLE BRAND
IHOP STUFFED FRENCH TOAST
JACK IN THE BOX
IHOP HAPPY PLATES
ALFA ROMEO
PETSMART HOLIDAY
JACK IN THE BOX
PETSMART ANTHEM
PIZZA HUT
SNAPPLE FAiCTS
IHOP VALUE MENU
NETFLIX / THE POLITICIAN
NETFLIX / ENOLA HOLMES
PETSMART CHARITIES
NETFLIX / AMY SCHUMER
NETFLIX / THE CIRCLE
PUPPET JACK
KUWTK
SNAPPLE DIGITAL
TARGET / GWEN STEFANI
SNAPPLE ZERO SUGAR
SCOOTR: An Ai Short Film