JACK IN
THE BOX

I had the pleasure of working on Jack in the Box during the Twenty-tweens, from big Super Bowl campaigns and product launches to helping launch the brand’s Instagram when that was still new territory for brands. I was lucky enough to have the opportunity to add to Jack’s character, personality, and ever-growing lore along the way.

CATSHIERS

Probably my favorite project of all time.

JUMBACO!

We turned a boring value meal into the Jumbaco, a completely ridiculous fake product that became one of Jack’s most memorable ideas. The spot followed Jack as he championed his son’s bizarre creation: a Jumbo Jack sandwiched between two tacos, complete with an absurdly catchy musical number. The joke was so convincing that people actually petitioned Jack in the Box to put the Jumbaco on the menu.

TRAINING VIDEO

This spot was a classic food pod spot where you need to create an interesting way to cut to food footage in the middle. The results were mind-blowing.